CPA
Cost Per Action (CPA) is an online advertising pricing model where the advertiser pays for a specified action, such as a sale or registration.
1192 topics found for
“display design”
Placing Bets
A strategic approach where multiple potential solutions are tested to identify the most promising one.
SMART Goals
Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) Goals are a framework for setting and achieving clear objectives.
Neuroselling
The application of neuroscience principles to marketing, aiming to understand consumer behavior and improve marketing strategies.
Sandler Pain Funnel
A sales technique used to uncover a prospect's pain points through a series of targeted questions.
Grounding
The process of linking language to its real-world context in AI systems, ensuring accurate understanding and interpretation.
Innovation Culture
An organizational environment that encourages and supports creative thinking, risk-taking, and the pursuit of new ideas.
Turnover Rate
The rate at which employees leave a company and are replaced by new hires, often used as a measure of organizational health and stability.
AIDA
Attention, Interest, Desire, Action (AIDA) is a marketing model that outlines the stages a consumer goes through from awareness to decision.