Social Selling
The use of social media platforms to connect with prospects, build relationships, and ultimately drive sales.
The use of social media platforms to connect with prospects, build relationships, and ultimately drive sales.
A non-production environment used for development and testing before deployment to production.
Capability Maturity Model (CMM) is a framework for improving and optimizing processes within an organization.
The percentage of users who start but do not complete a desired action, such as completing a form or purchasing a product.
The use of natural language processing to identify and extract subjective information from text, determining the sentiment expressed.
Customer Experience Management (CEM) is the process of managing and improving the interactions and experiences customers have with a brand across all touchpoints.
A research approach that starts with a theory or hypothesis and uses data to test it, often moving from general to specific.
A marketing concept that describes brands that inspire loyalty beyond reason, creating an emotional connection with consumers.
A cognitive bias where people see patterns in random data.