Sub-Brand
A brand that is part of a larger brand family, often having its own distinct identity while being related to the parent brand.
9 topics found for
“display design”
Category Size Bias
A cognitive bias where people judge the likelihood of an event based on the size of its category rather than its actual probability.
Private Label
Products manufactured by one company for sale under another company's brand name.
First Mover Advantage
The competitive advantage gained by the initial significant occupant of a market segment, which can lead to brand recognition and customer loyalty.
Captive Product Pricing
A pricing strategy where a core product is sold at a low price, but complementary products are sold at higher prices.
Social Benchmarking
The practice of comparing one's performance, processes, or practices to those of peers or competitors to identify areas for improvement.
Gantt Chart
A type of bar chart that represents a project schedule, showing the start and finish dates of elements within the project.
Growth Mindset
The belief that abilities and intelligence can be developed through dedication and hard work.
Campbell’s Law
The principle that the more a metric is used to make decisions, the more it will be subject to corruption and distort the processes it is intended to monitor.