Neuroaesthetics
The study of how the brain perceives and responds to art and design, exploring the neural basis for aesthetic experiences.
The study of how the brain perceives and responds to art and design, exploring the neural basis for aesthetic experiences.
A type of usability testing conducted during the design process to identify issues and improve the design iteratively.
A dark pattern where the user is required to do something in order to access certain functionality or information.
A fictional character created to represent a user type that might use a site, brand, or product in a similar way, guiding design decisions.
Elements of a service or product that are not visible to the user but are essential for delivering the front-stage experience.
A dynamic aspect ratio that adjusts based on the container or screen size.
An approach that places the user's needs, preferences, and behaviors at the forefront of all design and development activities.
UI/UX design tactics that intentionally manipulate users into taking actions they might not otherwise take.
A design principle that states that contrasting elements (such as color, shape, size) can be used to draw attention and create visual interest.