Captology
The study of computers as persuasive technologies, focusing on how they can change attitudes or behaviors.
1192 topics found for
“display design”
Sneak Peek
A dark pattern where users are shown a preview of content that is then gated behind a paywall or sign-up.
User Empowerment
The process of enabling users to take control of their interactions with a product or system, enhancing their confidence and satisfaction.
Connectedness
A Gestalt principle suggesting that elements are perceived as a single unit or group if they share an organizing visual cue like bullet points, or connecting lines.
Fibonacci Sequence
A series of numbers where each number is the sum of the two preceding ones, creating a pattern found in nature and various fields.
Ego Depletion
The idea that self-control or willpower draws upon a limited pool of mental resources that can be used up.
Uncanny Valley
The phenomenon where a humanoid object that appears almost, but not exactly, like a real human causes discomfort in observers.
Journey Mapping
A technique that visualizes the process users go through to achieve a goal with a product or service.
Right Rail Blindness
A specific form of banner blindness where users ignore content placed in the right-hand rail of a web page.