Empathy Gap
A cognitive bias where people underestimate the influence of emotional states on their own and others' behavior.
A cognitive bias where people underestimate the influence of emotional states on their own and others' behavior.
A dark pattern where the user is tricked into publicly sharing more information about themselves than they intended.
A framework for designing habit-forming products that includes four phases: Trigger, Action, Variable Reward, and Investment.
The application of behavioral science principles to improve the design and usability of digital products, focusing on user behavior and interactions.
Elements in a process that cause resistance or slow down user actions, which can lead to frustration or be used intentionally to prevent errors and encourage deliberate actions.
A behavioral economics concept where people categorize and treat money differently depending on its source or intended use.
A cognitive process where ideas are brought together to find a single, best solution to a problem.
A dark pattern where additional costs are only revealed at the last step of the checkout process.
A phenomenon where people better understand and remember information when it is presented visually.