Hidden Costs
A dark pattern where additional costs are only revealed at the last step of the checkout process.
1192 topics found for
“display design”
Hick’s Law
A principle that states the time it takes to make a decision increases with the number and complexity of choices available.
Signifier
A visual or auditory cue that indicates how to interact with an element in the user interface.
Primacy Effect
The tendency for the first items presented in a sequence to be remembered better than those in the middle.
Iconography
The visual images, symbols, or modes of representation collectively associated with a subject, often used in design to communicate ideas quickly and effectively.
Trick Cancellation
A dark pattern where the cancellation process is intentionally complicated to discourage users from canceling.
Information Bias
A cognitive bias where people seek out more information than is needed to make a decision, often leading to analysis paralysis.
Iconic Memory
A type of sensory memory that briefly holds visual information for a fraction of a second.
Information Aversion
The tendency to avoid information that one perceives as potentially negative or anxiety-inducing.