Hedonic Adaptation
The observed tendency of humans to quickly return to a relatively stable level of happiness despite major positive or negative events or life changes.
The observed tendency of humans to quickly return to a relatively stable level of happiness despite major positive or negative events or life changes.
A cognitive bias where people judge harmful actions as worse, or less moral, than equally harmful omissions (inactions).
The process by which attention is guided by internal goals and external stimuli, affecting how information is processed and remembered.
A strategy where engaging, preferred activities are used to motivate users to complete less engaging, necessary tasks.
A research method in which participants interact with a series of potential product concepts in quick succession, providing rapid feedback on multiple ideas.
A set of principles describing how the human mind organizes visual information into meaningful wholes.
A cognitive bias where people judge an experience largely based on how they felt at its peak (most intense point) and its end, rather than the total sum of the experience.
The process of evaluating a product by testing it with real users to gather feedback and identify usability issues.
Messenger, Incentives, Norms, Defaults, Salience, Priming, Affect, Commitment, and Ego (MINDSPACE) is a framework used to understand and influence behavior.