Semiotic Theory
The study of signs and symbols and their use or interpretation.
1192 topics found for
“display design”
Scanning Pattern
Common reading patterns users follow when scanning web content, such as the F-pattern, where users read across the top and then scan down the left side.
Projection Bias
The tendency to overestimate how much our future preferences and behaviors will align with our current preferences and behaviors.
Normalcy Bias
The tendency to believe that things will always function the way they normally have, often leading to underestimation of disaster risks.
User Flow
The path taken by a user to complete a task on a website or application, including all the steps and interactions along the way.
Paradox of Choice
The phenomenon where having too many options leads to anxiety and difficulty making a decision, reducing overall satisfaction.
List Length Effect
A phenomenon where the probability of recalling an item from a list depends on the length of the list.
Homo Economicus
A theoretical concept in economics that portrays humans as rational and self-interested agents who aim to maximize their utility.
Egocentric Bias
A cognitive bias where people rely too heavily on their own perspective and experiences when making decisions.