Linear Regression
A statistical method that models the relationship between a dependent variable and one or more independent variables by fitting a linear equation to observed data.
A statistical method that models the relationship between a dependent variable and one or more independent variables by fitting a linear equation to observed data.
The time it takes for a webpage to load and become interactive, impacting user experience and search engine rankings.
Measurements that track the effectiveness of each stage of the funnel, such as conversion rates and drop-off points.
The practice of identifying and analyzing search terms that users enter into search engines, used to inform content strategy and SEO.
A theory that a person's behavior is influenced by and influences personal factors and the environment, creating a continuous loop of interaction between these elements.
A metric that predicts how well a specific page will rank on search engine result pages (SERPs).
A document that defines the functionality, behavior, and features of a system or component.
A navigation system that groups related links or content into clusters for easier access.
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.