MoT
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
1192 topics found for
“display design”
Use Case
A detailed description of a system's behavior as it responds to a request from one of its stakeholders, often used to capture functional requirements.
Association Fallacy
A logical fallacy in which it is assumed that qualities of one thing are inherently qualities of another, due to an irrelevant association.
Recency Effect
A cognitive bias where individuals better remember the most recent information they have encountered, influencing decision-making and memory recall.
Standard Economic Model
A theoretical framework in economics that assumes individuals act rationally and seek to maximize utility, used to predict economic behavior and outcomes.
Selective Exposure
The tendency for individuals to favor information that aligns with their existing beliefs and to avoid information that contradicts them.
Ideation Cards
A tool used during brainstorming sessions to prompt and inspire creative thinking, often containing questions, scenarios, or constraints.
Zero-Risk Bias
A cognitive bias where people prefer the option that seems to eliminate risk entirely, even if another option offers a greater overall benefit.
Affective Commitment
The emotional attachment an employee feels toward their organization, which influences their desire to stay.