Competitive Analysis
A strategic research process that involves evaluating competitors' products, services, and market positions to identify opportunities and threats.
179 topics found for
“diversity in design”
Masterbrand
The primary brand in a brand architecture that serves as the foundation for all sub-brands and extensions.
Marketecture
A high-level description of a system's structure and interactions, focusing on its market-facing aspects rather than technical details.
Product-Led Culture
A business culture that prioritizes product development and innovation as the key drivers of growth and success, often involving cross-functional collaboration.
Train/Test
A method of splitting a dataset into two subsets: one for training a model and another for testing its performance.
Brand Standards
Guidelines that dictate how a brand should be presented across various media to ensure consistency.
Principle of Exemplars
The Principle of Exemplars is an information architecture guideline that uses representative examples to illustrate content categories.
Sub-Brand
A brand that is part of a larger brand family, often having its own distinct identity while being related to the parent brand.
Deductive Research
A research approach that starts with a theory or hypothesis and uses data to test it, often moving from general to specific.