Social Theory
The study of social relationships, structures, and processes.
The study of social relationships, structures, and processes.
A mathematical framework used to analyze strategic interactions where the outcomes depend on the actions of multiple decision-makers.
The tendency for individuals to mimic the actions of a larger group, often leading to conformity and groupthink.
Customer Experience (CX) is the overall perception and feeling a customer has when interacting with a company, its products, or services.
Replacing one UI component with another, often used in adaptive or dynamic interfaces.
Any interaction or communication between a brand and its audience.
A psychological phenomenon where a person who has done a favor for someone is more likely to do another favor for that person than if they had received a favor from them.
A cognitive bias where people favor members of their own group over those in other groups.
ARIA attributes that describe the current state of an element, such as whether it is selected or expanded.