Decision Utility
The value or satisfaction derived from a decision, influencing the choices people make.
The value or satisfaction derived from a decision, influencing the choices people make.
A theory that a person's behavior is influenced by and influences personal factors and the environment, creating a continuous loop of interaction between these elements.
The Principle of Choices is an information architecture guideline that emphasizes providing users with meaningful options to navigate and interact with a system.
The ability of a UI component to adjust its appearance and behavior based on different contexts or devices.
A professional responsible for the creation and development of products, ensuring they meet user needs and are visually appealing and functional.
The Principle of Disclosure is an information architecture guideline that promotes revealing information progressively as users need it.
A cognitive bias where people assume others share the same beliefs, values, or preferences as themselves.
Rich Internet Application (RIA) is a web application that offers interactive and engaging user experiences similar to desktop applications.
Any interaction or communication between a brand and its audience.