Naive Allocation
A heuristic where individuals evenly distribute resources across all options, regardless of their specific needs or potential.
98 topics found for
“economic psychology”
Category Size Bias
A cognitive bias where people judge the likelihood of an event based on the size of its category rather than its actual probability.
Bye-Now Effect
The tendency for people to defer purchasing decisions to a later time, often leading to procrastination.
Reward Substitution
A strategy where less immediate or tangible rewards are substituted with more immediate or tangible ones to encourage desired behaviors.
Behavioral Strategy
The use of behavioral science insights to inform and guide strategic decision-making in organizations.
Behavioral Insights
Practical applications of behavioral science to understand and influence human behavior in various contexts.
Intention Action Gap
The discrepancy between what people intend to do and what they actually do.
Information Bias
A cognitive bias where people seek out more information than is needed to make a decision, often leading to analysis paralysis.
Pseudocertainty Effect
A cognitive bias where people perceive an outcome as certain while it is actually uncertain, based on how information is presented.