MoFu
Middle of Funnel (MoFu) is the stage in the sales funnel where leads are being nurtured and evaluated before becoming sales-ready.
42 topics found for
“educational content”
Illusory Truth Effect
A cognitive bias where repeated statements are more likely to be perceived as true, regardless of their actual accuracy.
SCR
Situation-Complication-Resolution (SCR) is a communication and problem-solving framework used to structure information clearly and logically.
Mind Mapping
A visual tool for organizing information, typically starting with a central concept and branching out to related ideas and details.
Messenger Effect
The phenomenon where the credibility of the source of information influences how the message is received and acted upon.
Conjunction Fallacy
A logical fallacy where people assume that specific conditions are more probable than a single general one.