Focal Points
Elements in a design that draw the viewer's attention and create a visual hierarchy.
Elements in a design that draw the viewer's attention and create a visual hierarchy.
The phenomenon where the credibility of the source of information influences how the message is received and acted upon.
A cognitive bias where individuals or organizations continue to invest in a failing project or decision due to the amount of resources already committed.
Also known as the 68-95-99.7 Rule, it states that for a normal distribution, nearly all data will fall within three standard deviations of the mean.
An approach to design that explores and creates provocative scenarios of future possibilities to stimulate discussion and critical thinking about the direction of design and society.
A user-centered approach to problem-solving that involves empathy, ideation, prototyping, and testing.
Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) Goals are a framework for setting and achieving clear objectives.
The series of actions or operations involved in the acquisition, interpretation, storage, and retrieval of information.
The belief in one's ability to succeed in specific situations or accomplish a task, influencing motivation and behavior.