Behavioral Product Management
Managing product development with a focus on understanding and influencing user behavior through behavioral science principles.
1285 topics found for
“effective marketing”
5V’s of Big Data
Characteristics of big data defined as Volume, Velocity, Variety, Veracity, and Value.
Planning Fallacy
A cognitive bias where individuals underestimate the time, costs, and risks of future actions while overestimating the benefits.
Escalation of Commitment
A cognitive bias where individuals or organizations continue to invest in a failing project or decision due to the amount of resources already committed.
User Research
The process of understanding user behaviors, needs, and motivations through various qualitative and quantitative methods.
Risk Management
The process of identifying, assessing, and mitigating potential threats that could impact the success of a digital product, including usability issues, technical failures, and user data security.
Reciprocity
A social norm of responding to a positive action with another positive action, fostering mutual benefit and cooperation.
Automaticity
The ability to perform actions or behaviors automatically due to learning, repetition, and practice.
Wayfinding
The process of designing intuitive navigation systems within a digital product that help users easily understand their current location, navigate to desired destinations, and efficiently complete tasks.