Escalation of Commitment
A cognitive bias where individuals or organizations continue to invest in a failing project or decision due to the amount of resources already committed.
1285 topics found for
“effective marketing”
Wayfinding
The process of designing intuitive navigation systems within a digital product that help users easily understand their current location, navigate to desired destinations, and efficiently complete tasks.
Surrogation
The process by which a measure or metric comes to replace the underlying objective it is intended to represent, leading to distorted decision-making.
DSDM
Dynamic Systems Development Method (DSDM) is an agile project delivery framework focused on delivering business value early and continuously.
Framing Bias
A cognitive bias where people's decisions are influenced by how information is presented rather than just the information itself.
Canary Testing
A deployment strategy where a new version is released to a small subset of users to detect any issues before a full rollout.
User Persona
A fictional representation of a user segment, created based on user research to guide design decisions and ensure the product meets the needs of its target audience.
Agile Values
The core values outlined in the Agile Manifesto, including individuals and interactions, working software, customer collaboration, and responding to change.
Project Brief
A document that outlines the objectives, scope, deliverables, and timeline of a project, providing clear direction and expectations for all stakeholders.