Attention Economy
An economic approach that treats human attention as a scarce commodity, focusing on capturing and retaining user attention.
473 topics found for
“effective marketing”
Sub-Brand
A brand that is part of a larger brand family, often having its own distinct identity while being related to the parent brand.
BoFu
Bottom of Funnel (BoFu) refers to the stage in the sales funnel where prospects are close to making a purchase decision.
Value Innovation
The simultaneous pursuit of differentiation and low cost, creating a leap in value for both the company and its customers, often associated with Blue Ocean Strategy.
Marketecture
A high-level description of a system's structure and interactions, focusing on its market-facing aspects rather than technical details.
Banner Blindness
A phenomenon where users consciously or subconsciously ignore banner-like information or advertisements on websites.
Lead Nurturing
The process of developing relationships with prospects through targeted communications and marketing efforts.
CPC
Cost Per Click (CPC) is an online advertising model where the advertiser pays each time a user clicks on their ad.
Parent Brand
The main brand in a brand architecture that houses sub-brands or extensions.