Product Development Cycle
The series of stages a product goes through from initial concept to market release, including planning, design, development, testing, and launch.
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“effective marketing”
Scarcity
A psychological principle where people place higher value on objects or opportunities that are perceived to be limited or rare.
PAC
Product Advisory Council (PAC) is a group of customers, industry experts, and stakeholders who provide feedback and guidance on a company's product strategy and development.
Prospect
A potential customer who has shown interest in a product or service but has not yet made a purchase.
Organic Traffic
Visitors who arrive at a website through unpaid search results, often driven by effective SEO strategies.
Product-Led Growth
A business strategy where the product itself is the primary driver of customer acquisition, retention, and expansion, often through user experience and engagement.
Content Strategy
The planning, development, and management of content to meet business and user needs, ensuring consistency and effectiveness across all channels.
Operational Efficiency
The ability to deliver products or services in the most cost-effective manner without sacrificing quality.
Product Sense
The ability to intuitively understand what makes a product successful, including market needs, user experience, and competitive landscape.