RTB
Reasons to Believe (RTB) is a marketing concept that refers to the evidence or arguments that support a product's claims and persuade consumers of its benefits.
473 topics found for
“effective marketing”
Color Psychology
The study of how colors affect perceptions and behaviors.
Baader-Meinhof Phenomenon
The experience of noticing something for the first time and then frequently encountering it shortly after, also known as frequency illusion.
Backlink Profile
The collection of all the backlinks (inbound links) pointing to a website, used to assess its authority and influence in search engine rankings.
Squeeze Page
A squeeze page is a type of landing page designed to capture a visitor's email address or other contact information.
ToFu
Top of Funnel (ToFu) is the initial stage in the sales funnel where potential customers become aware of a product or service.
Hockey Stick Growth
A pattern of rapid and sustained growth after a period of linear or stagnant growth, resembling the shape of a hockey stick.
Product Development
Product Development is the process of bringing a new product to market or improving an existing one.
Bounce Rate
The percentage of visitors to a website who navigate away from the site after viewing only one page.