SERP
Search Engine Results Page (SERP) is the page displayed by a search engine in response to a user's query.
1193 topics found for
“effective marketing”
PESTEL Analysis
A strategic framework used to analyze the external macro-environmental factors affecting an organization: Political, Economic, Social, Technological, Environmental, and Legal.
CPM
Cost Per Thousand (CPM) is a metric used in advertising to denote the cost of 1,000 impressions or views of an advertisement.
Recognition Heuristic
A cognitive shortcut that relies on the recognition of one option over another to make a decision, often used when individuals have limited information.
MoFu
Middle of Funnel (MoFu) is the stage in the sales funnel where leads are being nurtured and evaluated before becoming sales-ready.
Keyword Research
The practice of identifying and analyzing search terms that users enter into search engines, used to inform content strategy and SEO.
Keyword Cannibalization
An SEO issue that occurs when multiple pages on the same website target the same keyword, causing them to compete against each other and potentially harming search rankings.
Business Viability
The potential for a project or solution to be economically sustainable and profitable.
Commodification of Design
The process where design services and outputs become standardized and interchangeable, often leading to competition based primarily on price rather than quality or creativity.