Preference Reversal
A phenomenon where individuals' preferences between options change when the options are presented in different ways or contexts.
473 topics found for
“effective marketing”
Activation Rate
The percentage of users who take a specific action that signifies they are engaging with a product or service.
Scarcity Tactics
A dark pattern where availability is falsely limited to pressure users into making a purchase.
Keyword Mapping
The process of assigning target keywords to specific pages on a website to optimize each page for relevant search terms and improve overall SEO strategy.
Feature Audit
A systematic evaluation of all features in a product to determine their usage, effectiveness, and alignment with business goals.
Value Risk
The risk that the product being developed will not deliver sufficient value to the users, meaning it won't meet their needs or solve their problems.
On-Page SEO
The practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines, focusing on both the content and HTML source code.
Business Acumen
The ability to understand and deal with various business situations, making sound decisions to ensure successful outcomes.
SEO Friendly URL
A URL that is structured in a way that is easily readable by both users and search engines, often including keywords to improve search engine optimization.