Link Juice
The SEO value or authority passed from one website to another through hyperlinks, influencing the search engine ranking of the linked site.
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Domain Authority
A metric that predicts how well a website will rank on search engine result pages (SERPs), based on factors like backlink quality and quantity.
Distinctive Competence
A unique capability that sets an organization apart from its competitors, providing a competitive advantage.
PageRank
An algorithm used by Google Search to rank web pages in their search engine results, based on the number and quality of links to a page.
SEO
Search Engine Optimization (SEO) is the process of improving a website's visibility and ranking in organic search engine results.
Schema Markup
Code added to a webpage to help search engines understand the content and provide more informative results for users, enhancing SEO.
Design Maturity
The level of sophistication and integration of design practices within an organization's processes and culture.
RankBrain
A machine learning-based search engine algorithm used by Google to help process search queries and provide more relevant results.
Canonical URL
The preferred version of a web page that search engines should index, used to avoid duplicate content issues and improve SEO.