Goldilocks Effect
The psychological phenomenon where people prefer options that are not too extreme, but just right.
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Decoy Effect
A cognitive bias where consumers change their preference between two options when presented with a third, less attractive option.
Bye-Now Effect
The tendency for people to defer purchasing decisions to a later time, often leading to procrastination.
Mere Exposure Effect
A psychological phenomenon where people develop a preference for things simply because they are familiar with them.
Endowment Effect
A cognitive bias where people ascribe more value to things merely because they own them.
Serial Position Effect
A cognitive bias where people tend to remember the first and last items in a series better than those in the middle, impacting recall and memory.
Centre-Stage Effect
The tendency for people to pay more attention to items placed in the center of a visual field.
Bizarreness Effect
A cognitive bias where bizarre or unusual information is better remembered than common information.
IKEA Effect
The tendency for people to value products more highly if they have put effort into assembling them.