Fresh Start Effect
A cognitive phenomenon where people are more likely to pursue goals or change behavior following a temporal landmark (e.g., new year, birthday).
473 topics found for
“effective marketing”
Denomination Effect
A cognitive bias where people are less likely to spend large denominations of money compared to an equivalent amount in smaller denominations.
Expectation Effect
The phenomenon where individuals' expectations about a situation influence their actual experience of that situation.
Licensing Effect
A cognitive bias where people allow themselves to indulge after doing something positive, believing they have earned it.
Halo Effect
A cognitive bias where the perception of one positive trait influences the perception of other unrelated traits.
Pseudocertainty Effect
A cognitive bias where people perceive an outcome as certain while it is actually uncertain, based on how information is presented.
Ambiguity Effect
A cognitive bias where decision-making is affected by the lack of information or uncertainty.
Horn Effect
A cognitive bias where one negative trait of a person or thing influences the perception of other traits.
Contrast Effect
The enhancement or diminishment of perception, cognition, or related performance as a result of exposure to a stimulus of greater or lesser value in the same dimension.