Humor Effect
The psychological phenomenon where humorous content is more easily remembered and perceived positively by users.
473 topics found for
“effective marketing”
Authority Principle
A principle that suggests people are more likely to comply with requests or follow suggestions from authority figures.
Paradox of Value
An economic theory that explains why some necessities, such as water, are less expensive than non-essentials, like diamonds, despite their greater utility.
Product Consolidation
The process of combining multiple products or product lines into a single offering to streamline operations and reduce complexity.
CTA
Call to Action (CTA) is a prompt that encourages users to take a specific action, such as signing up for a newsletter or making a purchase.
CRO
Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.
White Label
A product or service produced by one company that other companies rebrand to make it appear as if they had made it.
Funnel Metrics
Measurements that track the effectiveness of each stage of the funnel, such as conversion rates and drop-off points.
Bundling Bias
A cognitive bias where individuals evaluate the value of bundled items differently than they would if the items were evaluated separately.