Channel
A medium through which a product or service is delivered to a customer, including physical and digital channels.
473 topics found for
“effective marketing”
MINDSPACE
Messenger, Incentives, Norms, Defaults, Salience, Priming, Affect, Commitment, and Ego (MINDSPACE) is a framework used to understand and influence behavior.
Anchor Pricing
A pricing strategy where a high-priced option is introduced first to set a reference point, making other options seem more attractive in comparison.
Private Label
Products manufactured by one company for sale under another company's brand name.
Portfolio Management
Portfolio Management is the process of overseeing and coordinating an organization's collection of products to achieve strategic objectives.
Behavioral Economics
The study of psychology as it relates to the economic decision-making processes of individuals and institutions.
Repetition Blindness
A phenomenon where people fail to recognize a repeated item in a visual sequence, impacting information processing and perception.
Lead Qualification
The process of evaluating and categorizing potential customers based on their likelihood to purchase.
Lead Product Manager
A senior role responsible for guiding the product management team and overseeing the development and strategy of products.