Brand Management
The process of developing and maintaining a brand to ensure it meets business goals and customer expectations.
473 topics found for
“effective marketing”
Warm Lead
A potential customer who has shown interest in a product or service and is more likely to become a customer.
Innovation Management
The systematic approach to managing innovation processes, from idea generation to implementation.
Infographic
A visual representation of information or data designed to make complex information easily understandable at a glance.
Priming
A psychological effect where exposure to one stimulus influences the response to a subsequent stimulus, without conscious guidance or intention.
Behavioral Strategy
The use of behavioral science insights to inform and guide strategic decision-making in organizations.
Branded House
A brand architecture strategy where all products share a common brand name and identity.
Empathy Gap
A cognitive bias where people underestimate the influence of emotional states on their own and others' behavior.
Behavioral Finance
The study of how psychological influences affect financial behaviors and decision-making.