Retention Rate
The percentage of users who continue to use a product or service over a specified period, indicating user loyalty and engagement.
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Trust Flow
A metric used to evaluate the trustworthiness of a website based on the quality of links pointing to it, often used in SEO.
Identity Priming
The process of triggering particular aspects of a person's identity to influence their behavior or decisions.
B2B2C
Business-to-Business-to-Consumer (B2B2C), a business model where businesses sell products or services to other businesses that then sell them to consumers.
Discounted Utility
A concept in behavioral economics that describes how future benefits are perceived as less valuable than immediate ones.
Brand Image
The perception of a brand in the minds of consumers, shaped by interactions and experiences with the brand.
Growth Product Manager
A role focused on driving user acquisition, engagement, and retention through data-driven strategies and experiments.
Category Size Bias
A cognitive bias where people judge the likelihood of an event based on the size of its category rather than its actual probability.
Framing
The way information is presented to users, which can significantly influence their decisions and perceptions.