Brand Assets
The visual, auditory, and other sensory elements that represent a brand, such as logos, colors, and jingles.
473 topics found for
“effective marketing”
Attribution Theory
A theory that explains how individuals determine the causes of behavior and events, including the distinction between internal and external attributions.
Ratio Bias
A cognitive bias where people judge the likelihood of an event based on its relative size rather than absolute probability.
Continuous Discovery
An ongoing process of learning about user needs and validating assumptions through continuous research and experimentation.
Structured Data
Data that is organized in a predefined manner, making it easier for search engines to understand and display rich snippets in search results.
Association Fallacy
A logical fallacy in which it is assumed that qualities of one thing are inherently qualities of another, due to an irrelevant association.
Operations
The day-to-day activities required to produce goods and services, manage resources, and support business functions.
Product Backlog
A prioritized list of features, enhancements, and fixes that are intended to be addressed in future product development cycles.
Anecdotal Fallacy
A logical fallacy where anecdotal evidence is used to make a broad generalization.