Market Gaps
Areas of unmet demand in a market where opportunities for growth and development exist.
473 topics found for
“effective marketing”
Advocacy Marketing
A marketing strategy that leverages satisfied customers to promote products through word-of-mouth and personal endorsements.
Multichannel Marketing
A marketing strategy that uses multiple channels to reach and engage customers, such as email, social media, and websites.
CPOO
Cost Per Objective Option (CPOO) is a metric used to measure the cost efficiency of different marketing options based on achieving specific objectives.
Campaign Management
The process of planning, executing, tracking, and analyzing marketing campaigns.
Red Ocean
A market space that is already crowded with competition, where companies fight for market share, leading to intense rivalry and lower profitability.
CAC
Customer Acquisition Cost (CAC) is the total cost associated with acquiring a new customer, including marketing and sales expenses.
Incumbent
An established company or market leader that holds a significant market share and has a strong presence in the industry.
Product Positioning
The process of defining how a product is perceived in the minds of consumers, relative to competing products, to create a unique market identity.