Merchandising
The strategic promotion, placement, and persuasive presentation of digital products or services within an online platform to maximize sales, engagement, and user satisfaction.
1193 topics found for
“effective marketing”
Anchoring
Anchoring (also known as Focalism) is a cognitive bias where individuals rely heavily on the first piece of information (the "anchor") when making decisions.
Analytics
The systematic computational analysis of data or statistics to understand and improve business performance.
Off-Brand
Actions, messages, or visuals that do not align with the established brand identity and values.
Customer Life Cycle
The stages a customer goes through from awareness to purchase and post-purchase activities.
Customer Conversion
The process of turning potential customers into paying customers, often measured by the conversion rate.
Brand Strategy
A long-term plan for the development and management of a brand to achieve specific goals.
Click Bait
Content designed to attract clicks by using sensational or misleading headlines.
Placement Bias
A cognitive bias where people overemphasize information that is placed prominently or in a way that catches their attention first.