Pain Point SEO
A strategy that focuses on identifying and addressing the specific problems or "pain points" of users in order to improve search engine rankings and attract more targeted traffic.
473 topics found for
“effective marketing”
SCAMPER+
An enhanced version of the SCAMPER technique that includes additional prompts to further stimulate creativity and innovation.
Prototyping
The process of creating an early model of a product to test and validate ideas, features, and design choices before full-scale production.
Labor Illusion
A phenomenon where users perceive greater value in a service or product if they believe more effort was involved in its creation or delivery.
Summative Testing
A type of usability testing conducted at the end of the design process to evaluate the effectiveness and overall user experience.
Brand Archetypes
The use of universal character types and personalities to define and communicate a brand's identity.
Rapid Experimentation
The practice of quickly testing and iterating on ideas to validate assumptions and learn from user feedback in a short time frame.
Brand Book
A document that outlines the guidelines for how a brand should be presented, including visual identity, messaging, and tone.
Decoy Pricing
A strategy where an additional, less attractive option is introduced to make other pricing options look more appealing, often steering customers towards a particular choice.