Spotted Pattern
A reading pattern where users focus on individual elements or "spots" of interest on a page, rather than following a linear path.
473 topics found for
“effective marketing”
Behavioral Theory
The study of the principles that govern human behavior, including how people respond to stimuli and learn from their environment.
Social Proof
A psychological phenomenon where people follow the actions of others in an attempt to reflect correct behavior for a given situation.
Presuasion
A technique used to prime an audience before delivering a persuasive message.
Prescriptive Analytics
The use of data, algorithms, and machine learning to recommend actions that can achieve desired outcomes.
User Centered Design
An iterative design process that focuses on the users and their needs at every phase of the design process.
Affective Forecasting
The process of predicting how one will feel in the future, which often involves biases and inaccuracies.
Incentive Theory
A theory of motivation that explains behavior as driven by a desire for rewards or incentives.
Service Transformation
The process of fundamentally changing how a service is delivered to improve efficiency, user satisfaction, and overall effectiveness.