Product Launch Timeline
A detailed schedule outlining the key milestones and activities leading up to and following the launch of a new product.
473 topics found for
“effective marketing”
Relativity
A principle often used in behavioral economics that suggests people evaluate options based on relative comparisons rather than absolute values.
Zero-Risk Bias
A cognitive bias where people prefer the option that seems to eliminate risk entirely, even if another option offers a greater overall benefit.
Regulatory Focus Theory
A theory that describes how individuals pursue goals using either a promotion focus (seeking gains) or a prevention focus (avoiding losses).
Brand Guidelines
A set of rules and standards that define how a brand should be represented across all media and platforms.
Availability Heuristic
A mental shortcut that relies on immediate examples that come to mind when evaluating a specific topic, concept, method, or decision.
Availability Bias
A cognitive bias where people overestimate the importance of information that is readily available.
Group Product Manager
A role responsible for overseeing multiple product managers and ensuring alignment and collaboration across different product lines within an organization.
Sunsetting
The process of phasing out or retiring a product or feature that is no longer viable or needed.