Sunsetting
The process of phasing out or retiring a product or feature that is no longer viable or needed.
473 topics found for
“effective marketing”
Prospect Theory
A behavioral economic theory that describes how people choose between probabilistic alternatives that involve risk, where the probabilities of outcomes are known.
Brand Canon
The established set of core values, stories, and attributes that define a brand's identity and guide its communications.
Salience Bias
A cognitive bias where people focus on the most noticeable or prominent information while ignoring less conspicuous details.
Future-Proofing
The process of anticipating future developments to ensure that a product or system remains relevant and functional over time.
Continuous Delivery
A software development practice where code changes are automatically prepared for a release to production.
Voice and Tone
The style and attitude of the communication in a product, reflecting the brand's personality and affecting how messages are perceived by users.
Sales Pipeline
A visual representation of the stages a sales opportunity goes through, helping to track progress and forecast revenue.
Micro-Incentive
Small rewards or incentives given to users to encourage specific behaviors or actions.