Micro-Incentive
Small rewards or incentives given to users to encourage specific behaviors or actions.
473 topics found for
“effective marketing”
Visual Identity
The visual elements of a brand, such as color, design, and logo, that communicate the brand to consumers.
JTBD
Jobs-To-Be-Done (JTBD) is a framework that focuses on understanding the tasks users are trying to accomplish with a product, emphasizing their goals and motivations over product features.
Operational Planning
The process of setting short-term objectives and determining the actions needed to achieve them.
Value vs. Complexity
A prioritization framework used to assess and compare the value a feature will deliver to users against the complexity and cost of implementing it.
Squad
A small, cross-functional team of 6-12 people focused on delivering a specific product feature or component.
Probability Matching
A decision-making strategy where individuals allocate resources proportionally to the probability of an outcome occurring, rather than optimizing the most likely outcome.
Business Model Canvas
A strategic management template for developing new business models or documenting existing ones, detailing elements like value proposition, infrastructure, and customers.
On-Brand
Actions, messages, or visuals that are consistent with the established brand identity and values.