Semiotic Theory
The study of signs and symbols and their use or interpretation.
473 topics found for
“effective marketing”
Choice-Supportive Bias
The tendency to attribute positive qualities to one's own choices and downplay the negatives, enhancing post-decision satisfaction.
Release Demo
A demonstration of the new features and functionalities of a product release, typically used to showcase progress and gather feedback before the official launch.
Three-Legged Stool
A metaphor for a balanced approach to product development, considering three core aspects: business viability, technical feasibility, and user desirability.
Brand Personality
The set of human characteristics associated with a brand, which shape how consumers perceive it.
Persuasive Technology
Technology designed to change attitudes or behaviors of users through persuasion and social influence, but not coercion.
Lead Management
The process of tracking and managing potential customers from initial contact through to sale.
Reference Dependence
A cognitive bias where individuals evaluate outcomes relative to a reference point rather than on an absolute scale.
Herd Behavior
The tendency for individuals to mimic the actions of a larger group, often leading to conformity and groupthink.