Internal Linking
The practice of linking one page of a website to another page on the same website, improving navigation, user experience, and SEO.
473 topics found for
“effective marketing”
Buy-a-Feature
A prioritization technique where stakeholders use a limited budget to "buy" features they believe are most valuable, helping to prioritize the development roadmap.
Belief Perseverance
The tendency to cling to one's beliefs even in the face of contradictory evidence.
User Scenarios
Narrative descriptions of how users might interact with a product or system to achieve specific goals, used to inform design and development.
Rich Snippets
Enhanced search results that include additional visual or informational elements beyond the standard text, often derived from structured data on a webpage.
Inductive Research
A research approach that starts with observations and develops broader generalizations or theories from them.
User Intent
The underlying goal or motivation behind a user's search query, crucial for understanding and optimizing content to meet user needs and improve SEO.
OCM
Organizational Change Management (OCM) is the process of managing the people side of change to achieve desired business outcomes.
Social Desirability Bias
The tendency for individuals to present themselves in a favorable light by overreporting good behavior and underreporting bad behavior in surveys or research.