NPS
Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction based on their likelihood to recommend a product or service to others.
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“effective marketing”
Cold States
Emotional states where individuals are calm and rational, often contrasted with hot states where emotions run high.
Usability Testing
A technique used to evaluate a product or system by testing it with real users to identify any usability issues and gather qualitative and quantitative data on their interactions.
Implicit Requirements
Needs and expectations that are not explicitly stated by users but are inferred from their behavior and context.
Brand Voice
The distinct personality and style of a brand as expressed through its communication channels.
Co-Design
A collaborative process specific to the design phase that involves stakeholders, including users, in the refinement of user-centered design solutions.
CoD
Cost of Delay (CoD) is a metric that quantifies the economic impact of delaying a project, feature, or task.
POD
Product-Oriented Delivery (POD) is a methodology that focuses on organizing teams around products rather than projects.
Clickstream Analysis
The process of collecting, analyzing, and reporting aggregate data about which pages a website visitor visits and in what order.