CEM
Customer Experience Management (CEM) is the process of managing and improving the interactions and experiences customers have with a brand across all touchpoints.
473 topics found for
“effective marketing”
Courtesy Bias
The tendency for individuals to give positive responses or feedback out of politeness, regardless of their true feelings.
Quantitative Research
A research method that focuses on collecting and analyzing numerical data to identify patterns, relationships, and trends, often using surveys or experiments.
Captology
The study of computers as persuasive technologies, focusing on how they can change attitudes or behaviors.
Founder’s Mentality
A mindset and approach that embodies the entrepreneurial spirit, passion for improvement, and deep sense of ownership typically associated with a company's founders.
Reciprocal Determinism
A theory that a person's behavior is influenced by and influences personal factors and the environment, creating a continuous loop of interaction between these elements.
Continuous Learning
An ongoing process of learning and development that enables individuals and organizations to adapt to changing environments and requirements.
Descriptive Analytics
The interpretation of historical data to identify trends and patterns.
Continuous Improvement
An ongoing effort to improve products, services, or processes over time through incremental and breakthrough improvements.