Competitive Analysis
A strategic research process that involves evaluating competitors' products, services, and market positions to identify opportunities and threats.
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“effective marketing”
Landing Page
A standalone web page created specifically for a marketing or advertising campaign, where visitors land after clicking on a link.
Cannibalization
The reduction in sales of a company's existing products due to the introduction of a new product by the same company.
Buyer Persona
A semi-fictional representation of an ideal customer based on market research and real data about existing customers.
Lead Conversion Rate
The percentage of leads that convert into customers.
Product Discovery
The process of identifying user needs and market opportunities to inform the development of new products or features.
CPA
Cost Per Action (CPA) is an online advertising pricing model where the advertiser pays for a specified action, such as a sale or registration.
White Space
An area in a market or industry that is currently underserved or unaddressed, presenting opportunities for innovation and new business ventures.
Brand Audit
A thorough examination of a brand's current position in the market and its effectiveness in reaching its goals.