Competitive Analysis
A strategic research process that involves evaluating competitors' products, services, and market positions to identify opportunities and threats.
473 topics found for
“effective marketing”
Landing Page
A standalone web page created specifically for a marketing or advertising campaign, where visitors land after clicking on a link.
Cannibalization
The reduction in sales of a company's existing products due to the introduction of a new product by the same company.
Buyer Persona
A semi-fictional representation of an ideal customer based on market research and real data about existing customers.
Product Discovery
The process of identifying user needs and market opportunities to inform the development of new products or features.
Lead Conversion Rate
The percentage of leads that convert into customers.
Opportunity Space
The area within a market where unmet needs or problems present potential for new products or services.
Engagement Score
A metric used to rank leads based on their engagement with a brand, indicating their readiness to purchase.
CPA
Cost Per Action (CPA) is an online advertising pricing model where the advertiser pays for a specified action, such as a sale or registration.