White Space
An area in a market or industry that is currently underserved or unaddressed, presenting opportunities for innovation and new business ventures.
473 topics found for
“effective marketing”
Brand Audit
A thorough examination of a brand's current position in the market and its effectiveness in reaching its goals.
Customer Validation
The process of testing product ideas and assumptions with real customers to ensure they meet market needs.
Product Portfolio Manager
A professional responsible for overseeing and optimizing a company's portfolio of products, ensuring they align with strategic goals and market demands.
RFM
Recency, Frequency, Monetary (RFM) analysis is a marketing technique used to evaluate and segment customers based on their purchasing behavior.
Newsjacking
The practice of leveraging current events or news stories to promote one's brand or product.
Converted Lead
A lead that has successfully become a customer.
Competitive Intelligence
The process of gathering and analyzing information about competitors to inform business strategy and decision-making.
ZMOT
Zero Moment of Truth (ZMOT) is a concept in marketing that refers to the point in the buying cycle when the consumer researches a product before the seller even knows they exist.