Demand Generation
The process of creating awareness and demand for a product or service through marketing activities.
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Mindshare
The level of awareness or popularity a product or brand has among consumers.
NPD
New Product Development (NPD) is the complete process of bringing a new product to market, from idea generation to commercialization.
Product Mix Strategy
The approach a company takes to manage and market its portfolio of products, ensuring each product supports the overall business strategy.
Growth Hacking
A marketing technique focused on rapid experimentation across various channels and strategies to identify the most effective ways to grow a business.
Value Proposition
A statement that explains the unique value a product or service provides to its customers, differentiating it from competitors.
Product Strategist
A professional responsible for defining the strategic direction of a product, ensuring it aligns with market needs and business objectives.
Brand Positioning
The strategy of placing a brand in the market to occupy a distinct and valued place in the minds of the target audience.
Demographic
Statistical data relating to a particular population and groups within it.