Illusory Truth Effect
A cognitive bias where repeated statements are more likely to be perceived as true, regardless of their actual accuracy.
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“effective messaging”
Recency Effect
A cognitive bias where individuals better remember the most recent information they have encountered, influencing decision-making and memory recall.
Certainty Effect
A cognitive bias where people give greater weight to outcomes that are certain compared to those that are merely probable.
Centre-Stage Effect
The tendency for people to pay more attention to items placed in the center of a visual field.
Target Audience
A specific group of people identified as the intended recipient of an advertisement or message.
Semantic Barriers
Obstacles to effective communication that arise from differences in understanding the meanings of words and symbols used by the communicators.
Rule of Three
A writing and design principle that suggests that things grouped in threes are more satisfying, effective, and memorable for audiences.
Content-First Design
An approach to design where content is prioritized and designed before other elements like layout and visual design.
Semiotic Theory
The study of signs and symbols and their use or interpretation.