Brand Canon
The established set of core values, stories, and attributes that define a brand's identity and guide its communications.
69 topics found for
“effective messaging”
Moral Suasion
The act of persuading individuals or organizations to act in a certain way based on moral arguments or appeals.
Visual Identity
The visual elements of a brand, such as color, design, and logo, that communicate the brand to consumers.
Minimalism
A design approach that emphasizes simplicity, using only the necessary elements to create a clean and uncluttered look.
UCD
User-Centered Design (UCD) is an iterative design approach that focuses on understanding users' needs, preferences, and limitations throughout the design process.
DAM
Digital Asset Management (DAM) is a system that stores, organizes, and manages digital assets, such as images, videos, and documents.