Behavioral Product Critique
The evaluation of products based on their ability to influence and shape user behavior.
The evaluation of products based on their ability to influence and shape user behavior.
A cognitive bias where individuals underestimate their own abilities and performance relative to others, believing they are worse than average.
The extent to which a measure represents all facets of a given construct, ensuring the content covers all relevant aspects.
An evaluation process that assesses the effectiveness, efficiency, and alignment of product management practices and strategies with organizational goals.
A thorough examination of a brand's current position in the market and its effectiveness in reaching its goals.
Research conducted to assess the effectiveness, usability, and impact of a design or product.
Return on Advertising Spend (ROAS) measures the revenue generated for every dollar spent on advertising.
The degree to which a product or system can be used by specified users to achieve specified goals with effectiveness, efficiency, and satisfaction in a specified context of use.
The level of sophistication and integration of design practices within an organization's processes and culture.