Heuristic
A rule-of-thumb or shortcut that simplifies decision-making and problem-solving processes.
A rule-of-thumb or shortcut that simplifies decision-making and problem-solving processes.
A product development methodology that emphasizes shaping work before starting it, fixing time and team size but leaving scope flexible to ensure high-quality outcomes.
Cost Per Objective Option (CPOO) is a metric used to measure the cost efficiency of different marketing options based on achieving specific objectives.
The study of the nature, functions, and effects of cinema, exploring how films communicate and create meaning.
The established set of core values, stories, and attributes that define a brand's identity and guide its communications.
An AI-driven assistant or tool that helps users accomplish tasks more efficiently, often by providing suggestions and automating routine actions.
A cognitive bias where people prefer the option that seems to eliminate risk entirely, even if another option offers a greater overall benefit.
A principle stating that as investment in a single area increases, the rate of return on that investment eventually decreases.
Getting Things Done (GTD) is a productivity methodology that emphasizes capturing tasks, organizing them, and taking action.